OUR STORY
This story is dated back to 1998 when I graduated along with my course in FASHION DESIGN. In 1999 I came up with my first solo exhibition of pure crepe silk kurtas with Kashmiri handwork. Footfall at this was not great as I was not aware of marketing, advertising and the need to spread the word before the event. I sold most of my merchandise at KBN, TRESORIE Bandra and SHEETAL STUDIO Grant road. I ventured into customizing and did a few exhibitions. But, my focus soon changed to my twins. Life revolved around them, leaving not much time for me to do justice to my work.
In 2017, I started a manufacturing unit along with my partner in Lower Parel. The experience and the learning were a blessing. From procuring raw materials to designing to getting it executed to a finished product and working with my team and getting a garment done to perfection was euphoric. This helped me hone my skills as I deep-dived into them. My taste evolved and I realized the minute details of fineness.
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In August 2022 I started working on a line and came up with my collection
'JAMMIN' Uber cool and smart casuals for our daily essentials keeping ease and comfort at the helm of its breathable skin friendly fabrics.
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The next addition is the Indo -western line 'ILLUMINATE' Glam up in these swanky party and occasion wear outfits
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'GULMOHAR' is our Indian edit for the dapper woman who personifies style finesse and an air of confidence.